Sex.com was three years in the making for investigate journalist Kieren McCarthy.
First drawn to the story in June 2001, having loosely observed the battle for the Internet's most valuable domain since 1999, it soon became clear that the story was far larger and more complex than imagined.
The court documents alone stretched to tens of thousands of pages, all of which were painstakingly compiled and transferred over the Atlantic to the UK where Kieren tried to fit writing the book in between news editing and reporting shifts.
Despite the enormous press attention given to the story over the years, book publishers remained wary of the story, claiming that no one wanted to read about the Internet. But the brutal battle for Sex.com was always about more than the Internet, or domain names, or the legal system, or even sex - it was about men and desire and their willingness to fight to the bitter end for something they wanted so badly. Read what happened when Kremen's lawyers finally managed to pin Stephen Cohen down with one of his biggest lies...
Read what happened when Kremen's lawyers finally managed to pin Stephen Cohen down with one of his biggest lies...
Two series of interviews with Gary Kremen, five of his lawyers, his friends and family and work colleagues, as well as Stephen Cohen, two of his lawyers and several of his previous friends were carried out in San Francisco, Los Angeles, San Jose and San Diego in September 2003 and again in September 2006. Other interviews happened with a range of characters over time via email and the phone.
In the end, a morass of tapes, mini-discs, papers, transcripts, photographs, court documents, notebooks and beer-mats was compiled and condensed into a draft of 150,000 words. This was eventually worked down to just over 80,000 words through a series of edits, proof readings, libel readings and copy edits.
A November 2006 publication date was just missed, setting the book back to May 2007 as the case continued to provide tons of fresh information as Cohen was kept in jail and then released and then returned to court on 26 February 2007.
Despite being first published in 2007, interest in the case continues to bubble up as the domain itself and the whole impact of Internet domain names continue to have an increasing influence on society.